Entrepreneur or Craftsman

Guidance to two ways of imagining life and pursuing happiness may be read in these new books.

In Burn the Business Plan, What Great Entrepreneurs Really Do, by Carl J. Shramm, we read that

An entrepreneur is someone who exploits an innovative idea–one that he develops, or copies, improves, or rents–to start a profit-seeking, scalable business that successfully satisfies demands for a new or better product.

If you are [a] successful [entrepreneur] you might become rich and maybe even famous. More important, however, you may be happier…A 2013 global survey reported that successful entrepreneurs are among the happiest people on earth. Making money by improving…the lives of million of others with something that you created is the reason that entrepreneurs tackle the unknowns and risks that they do.  p. 28


Alexander Langland’s Craeft: An Inquiry into the Origins and True Meaning of Traditional Crafts   claims that human beings are born makers:

Against a rising tide of automation and increasing digital complexity, we are becoming further divorced from the very thing that defines us: we are makers, crafter of things. When our lives once comprised an almost unbroken chain of movements and actions as we interacted physically with the material requirements of our existence, today we stare at screens and we press buttons.  

If we spent more time individually converting raw materials into useful objects, we might be better placed to contextualize the challenges that face a society addicted to excessive and often conspicuous consumption. Perhaps more importantly, we might be a little bit happier.  p. 23